Summer AKA Repair Season

Every three to five thousand miles we bring our cars in for an oil change. We have the tires rotated. And, when something seems a little “off” we take it into the mechanic. When it comes to our homes we spend countless hours per week tidying up. We replace carpeting when it gets dingy. And, when the hot water heater fails us we get a new one … right away.

Maintenance.

It’s a part of life, and an important step in protecting any asset. So, why is it that when it comes to our jewelry we only tend to fix it when it’s broken? That is, if we even do that. At some point or another we’ve all broken a necklace chain and thrown it right into the abyss that is our jewelry box. Never to see it again … sigh.

Just like your car and your home, your jewelry should be inspected, cleaned, and serviced regularly. After all, you paid a lot for in the first place. Don’t you want to keep it shiny and bright?!

If you’re looking for a little incentive to bring your jewelry items back to life, well, now is the time because it’s repair season at Yelton Fine Jewelers. Now through July 31st we’re offering 20% off of all jewelry repairs and a whopping 50% off of watch batteries*.

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Bring us one piece, or your entire jewelry box. Come with the necklace that broke yesterday and that ring that’s been missing a stone for years. Whatever you have hiding at the back of your jewelry drawer – we want to bring it to life!

And, it doesn’t stop there.

Once your broken jewelry items are restored to their original condition, don’t forget to give them the regular love and attention that they deserve. I recommend cleaning monthly, if not weekly. Your prongs should be checked every six months. And, even if your jewelry doesn’t look like it’s suffering still bring it to Yelton Fine Jewelers annually for a check-up. Please, I beg you!

Because jewelry is meant to shine!

*Some exclusions apply. Cannot be applied to watch repairs. In-stock watch batteries only. Valid through 7/31/2017. See store for details.

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Greetings From Vegas

While there are hundreds of jewelry shows every year, there is only one that shines the brightest – it’s JCK Las Vegas. We’ve been here since Monday and it’s been one hot, and wild ride. From selecting new lines to meeting with other industry professionals, every day we’ve been working hard. And, to balance things out, every night we’ve been playing hard{er}.

While there is still one full day left before we pack up our bags to go home, here are some of our highlights so far …

THE BIG BRANDS

As you might know by know, when it comes to jewelry designers, I tend to pick favorites. Can you blame a girl? Every year when JCK Las Vegas rolls around I get a little giddy because I know I’m going to have the opportunity to meet with my favorite brands, pick their brains, and see what they have coming down the pipeline. While we’ve met with so many people over the last three days, my highlights so far have been Simon G., Tacori, and Hearts On Fire. So much sparkle, and so much innovation. We can’t wait to tell you what these brands have in store.

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THE MINGLING

I thought I threw a great party, but JCK Las Vegas sure has it down. From delicious dinner parties to evening soirees they’ve done such a great job at keeping the entire jewelry industry entertained. Not only are these events fun, but they’re also a great opportunity to mingle with other jewelers, up and coming designers, service providers, you name it! One thing is for sure, there is no shortage of talent in Vegas this week and we’ve had so much fun connecting with faces, old and new.

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THE BEAUTIFUL BLING

There are so many perks associated with JCK Las Vegas, but the thing we love the most is the ability to bring home new products to you, our customers. Day after day we’ve been strolling the exhibitor floor to find the dream pieces you’ve described. We’ve spent hours talking about trends we’re on board with, and those that we think will fizzle quickly. We’ve thought about the lines we love at the store, and those that could use some new life. After all of this thinking, talking, and trying, we are pretty stoked about the pieces that we’ll be bringing back to Yelton Fine Jewelers. Watch our showcases for new inventory. It’s coming soon!

One more day to go! Wish us luck. We look forward to seeing you all when we get back on home soil.